Top 5 Beauty Retail Apps on Android in Sweden: Q1 2025

In the first quarter of 2025, the top beauty retail applications on the Android platform in Sweden showed varied performance trends, according to data from Sensor Tower. Here's a closer look at the download and active user metrics for these apps.

Lyko experienced fluctuations in weekly downloads, peaking at around 1.8K in late February. The app saw a decline towards the end of March, finishing the quarter with approximately 782 downloads per week.

RITUALS - Cosmetics had a consistent flow of weekly downloads, starting with over 900 in early January, dipping mid-quarter, and then climbing back to 770 by late March. Active users started at 3.5K and saw a gradual increase, ending the quarter at about 2.9K.

Sephora - Make-up, Beauty maintained a steady weekly active user count, beginning with 6K and ending slightly lower at 5.6K. Downloads decreased throughout the quarter, from 524 in early January to 171 by the end of March.

Notino: perfumes and cosmetics saw a spike in downloads mid-March, reaching over 2.2K, before settling to around 722 by the end of the month. Active users followed a similar trend, peaking in mid-March at 1.3K.

Lush Fresh Handmade Cosmetics had a modest increase in weekly downloads, starting with just 43 at the beginning of the quarter and peaking at 450 in late January. Active users mirrored this trend, with a peak of 417 in the same period.

For more detailed insights and data, visit Sensor Tower's website.